Sustainability

We wanted to include sustainable elements in our offer; a belief which meant not taking the easy, established route but rather developing products with true integrity.

It’s not just about what’s on the inside. We’re also focused on ensuring the packaging and materials for Authentic Beauty Concept are as sustainable as possible without compromising on a premium appearance. 

As a brand, we believe that we can all make a difference, even with small actions. When we put all of those individual efforts together, and come together as a community, we can effect real change – and make bigger steps in the right direction. 

Because we believe change should start within our #AuthenticBeautyMovement community, we are collaborating with our partner salons on sustainable salon practices.